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Welcome home, Travis Hunter. Well… almost.
Just as the rookie Heisman Trophy winner arrives, the Nissan Heisman House gets an overdue visit from the city, kicking off a long, involuntary, road trip full of detours, rivalries, and an unexpected run-in with college football’s favorite sheriff.
Our bite-sized gave fans a closer look at the Heismans’ life on the road.
Our social series “The Stats Report” put a memeified spin on the classic sports report,
highlighting the quality and capability of the Nissan vehicles our Heismans took on their road trip.
The Heismans aren’t the only stars of this campaign. So we had to show some love to the supporting characters, including our beloved mascots, Dr. Pepper Fansville Sheriff Brian Bosworth, and even the city inspector.
Speaking of the city inspector, his job didn’t end when the inspection did. Because we created an @inspector_carl Instagram account for him to keep trolling the Heismans for their violations all season long.
Want more Heisman? Check out my work on the 2023 Nissan Heisman House.