The Greatest Rush
These days, it feels like the world is moving at hyper-speed. But the Nissan Murano is designed to help you get away from the go-go-go.
Because sometimes the greatest rush is not rushing at all.
To help immerse viewers in the oasis of the new Murano, we created an hour-long video that pairs scenic views and lofi beats with the car’s relaxing interior.
We also teamed up with Calm to create unique meditations, breathing exercises, and stories that invite users to unwind.
CREDITS
AGENCY: TBWA\Chiat\Day New York
ECDs: Mike Blanch + Barney Goldberg
CD: Basil Cowieson
Senior Creatives: Briatni West + Victoria Lyons
Directors: Henry Scholfield + Lauren Sick
Production Company: Reset Content