Electric with an Edge
Car enthusiasts believed electric vehicles meant sacrificing the best thing about cars: the drive.
We showed them how the Nissan ARIYA gives you the best of both worlds: electric sophistication and electrifying performance.
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HONORED BY
Our celebrity ambassadors Jay Ellis and Brie Larson helped us keep the playful duality going on social too.
To help get the word out about ARIYA, we took to the streets. And transit hubs. And charging stations. All adding up to Nissan’s biggest out-of-home campaign ever.
Turns out, a lot of people were confused by how to pronounce ARIYA. So we enlisted some celebrity friends who share the confusing name struggle to help us out. (Plus a few thousand other TikTok creators.)
CREDITS
AGENCY: TBWA\Chiat\Day New York
ECD: David Banta
GCD: Basil Cowieson
ACDs: Katie Cascio + Meg Pearce + Reid Masimore
SENIOR CREATIVES: Briatni West + Victoria Lyons
CREATIVES: Enrique Bosch + Brooke Wong
DIRECTOR: Hanna Maria Heidrich
PRODUCTION: Reset Content