New Kicks
On The Block
The Nissan Kicks looks cool. But it sounds even cooler.
When Nissan reinvented this crossover, they designed it specifically for music lovers. So we teamed up with over a dozen artists to create an epic, music-inspired campaign that made the world listen.
“NEVER THOUGHT I’D HAVE A NISSAN COMMERCIAL ON REPEAT”
-@altnap
With Kenny Mason helping us throw shade at the competition, we teamed up with Rolling Stone and iHeart Radio to spotlight Kicks’ reinvention alongside up-and-coming acts Blk Odyssy and Raiche.
To help bring the campaign to life on TV, we collabed with legendary music video director Dave Meyers (Kendrick Lamar, Harry Styles, Billie Eilish), his teammate Mia Barnes (Sabrina Carpenter, Ed Sheeran, Renee Rapp), and the musical mash-up geniuses at Radish.
Inspired by Jay Sprogell’s vibrant animations for Dua Lipa, Maroon 5, Chromeo and other artists, we partnered with the animator to create playful, scroll-stopping loops highlighting some of the most fun features of the Nissan Kicks.
And when your whole campaign is celebrating music, you can’t forget about radio.
CREDITS
AGENCY: TBWA\Chiat\Day New York
ECDS: Mike Blanch + Barney Goldberg
GCD: Basil Cowieson
SOCIAL CD: Julian Adams
SENIOR CREATIVES: Briatni West + Victoria Lyons
CREATIVES: Kelley Qu + Lauren Pfeifer
KENNY MASON DIRECTOR: Elijah Chauvin
KENNY MASON PRODUCTION: 3PEAT
ROLLING STONE DIRECTOR: Ashley Cimone + Anthony Prince Leslie
ROLLING STONE PRODUCTION: Equator Studio
IHEART DIRECTORS: Victoria Batista + Pepi Kokab
IHEART PRODUCTION: Omnicom Studios
TV DIRECTORS: Dave Meyers + Mia Barnes
TV PRODUCTION: Radical Media
TV MUSIC: Radish x DJ Earworm