Heisman House
Road Trip
The Nissan Heisman House gets a visit from the city, kicking off a long, involuntary, road trip full of detours, rivalries, and unconventional personal hygiene practices. Plus an unexpected run-in with law in Dr. Pepper’s Fansville.
FEATURED IN
Our bite-sized social content gave fans a closer look at the Heismans’ life on the road.
Our social series “The Stats Report” put a meme-ified spin on the classic sports report, highlighting the quality and capability of the Nissan vehicles our Heismans took on their road trip.
The Heismans aren’t the only stars of this campaign. So we had to show some love to the supporting characters, including our beloved mascots, Dr. Pepper Fansville Sheriff Brian Bosworth, and even the city inspector.
Speaking of the city inspector, his job didn’t end when the inspection did. Because we created an @inspector_carl Instagram account for him to keep trolling the Heismans for their violations all season long.
CREDITS
AGENCY: TBWA\Chiat\Day New York
ECDS: Mike Blanch + Barney Goldberg
GCD: Mike Shuman
CDS: Anthony Pasqualone + Monica Sagowitz
Senior Creatives: Briatni West + Victoria Lyons
Creatives: Kelley Qu + Michelle Sylvest
Director: Aaron Stoller
Production Company: Biscuit